About Us – goodtrip®

About us

How it all started

Having travelled all over the world, I'm always on the lookout for a cool piece of clothing to remind me of my experiences in different places. There's something quite special about looking through your wardrobe and simply seeing a t-shirt with the words, "Japan", immediately bringing back the great memories of your travels there.

If I'm not travelling, the next best thing is to be reminded of some of the good trips I've had. The ethical minefield of buying a Vietnam sweatshirt online, not knowing where or how it has been manufactured is also an unsettling thought. At least buying a t-shirt from a street market in Thailand is supporting a local trying to make ends meet. You also can't beat the authenticity of buying something in the country itself.

I did however find that when returning back to cold and drizzly reality in the UK, these staple items of my travelling wardrobe were quickly demoted to the pyjama drawer after their first wash. Travelling gives you experiences that you treasure for a lifetime. Personally, I would always feel somewhat in debt to the local communities that were often so welcoming - significantly contributing to the experiences had in different countries around the world.
So that became the mission; create premium quality clothing inspired by destinations around the world, manufactured ethically and sustainably, benefiting local communities in the process.


I teamed up with leading suppliers in quality organic clothing materials, manufactured using the highest grade ethical and sustainable practices. I then partnered with expert embroidery and printing companies in the UK to help bring to life simple and understated designs; utilising landscapes and flags across cities, counties, countries and continents.

Since I made my first sale at the start of 2019, I managed to raise over £1,000 for charities in Southeast Asia by the end of the year. The team has now (ever so slightly) grown, and we've extended our charity contributions to all destinations, donating 2% of our total revenue to local communities and initiatives worldwide.

Enjoy planning your next adventure and as always, have a good trip!

Danny x
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